Before the First World War, Soulier, now Veolia Propreté France Recycling, occupied a novel industry niche: buying up waste in order to sort, salvage and sell it.
Based in Rouen and in Plaine Saint-Denis in the Paris area, the company dealt in hides, leather, animal horns and rags. The business soon prospered, so much so that it was listed on the Paris Stock Exchange in 1924. But the depression that shut down export markets followed by the war forced the family business to transform itself. A new company was created in 1946 with Cartonneries de la Rochette.
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